Author: mike

In our Year in Review, we took a look at United States’ Most Popular Searches, when compared to the rest of the country. Seeing as the United Kingdom is Pornhub’s second biggest source of traffic, our intrepid statisticians took a closer look to see how porn tastes differ across various parts of the U.K.

Relative Searches

Relative searches indicate what locals are more likely to type into the search box compared to their neighbors. These terms are all within the Top 100 searches in the U.K., and make up a larger proportion of the total searches in each region when compared to the average popularity across the rest of the U.K.

Our statisticians report that visitors from Scotland are 55% more likely to search “pegging” (a female performing anal sex using a strap-on dildo). Visitors from the North East are 171% more likely to search “chav”, the North West are 73% more into “chubby” porn, and East Midlands have a 77% bigger taste for “bbw”.

Visitors from Greater London are 223% more likely to search “turkish” compared to the rest of the U.K., while those from the West Midlands are 136% more into “indian”.

Apple’s annual event is streamed live to millions of people around the world who tune in to see the latest gadgets and iPhone models. This year, the event was held September 7th at 1pm Eastern Time. Pornhub’s statisticians worked with the team at Mashable to capture all the excitement through data.

To see how Pornhub’s traffic fluctuated during the event, our statisticians compared the number of pageviews per minute, to the number of pageviews on a typical Wednesday (averaged over the previous 4 weeks).

Our premise was that during the event, as each major product was revealed, there would be a drop in pageviews on Pornhub. And during the less interesting parts, we would see people start to browse Pornhub again.

To make things more interesting, our statisticians separated the pageview changes by Apple devices (iPhones, iPads, MacOS) and non-Apple devices (Android, Windows). The theory being that Apple device users would have more interest in the event than those using, for example, Android based smartphones.

Autonomous Sensory Meridian Response, or more commonly referred to as ASMR is defined by Wikipedia as a “perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory, or cognitive stimuli.” In other words, exposure to certain stimuli like the sound of whispering or watching someone brush their hair triggers a blissful almost trance-like feeling.

Many of these triggers are visual or auditory in nature and as such, Pornhub has video content specifically intended to bring on this “brain orgasm” in viewers. Since 2015, ASMR searches have continued to increased on Pornhub, perhaps in part due to the considerable amount of media attention the phenomenon has received within the same time period.

Welcome to Pornhub’s 8th Year in Review, where we bring you 2021’s hottest trends, terms, searches and a recap of everything that happened during the year. Here you will find plenty of colorful infographics filled with data compiled by Pornhub’s intrepid statisticians. As always, we provide a little commentary to touch on the main trends and breakdown the details to see how the year that was 2021 affected the porn viewership of people around the world.